In today’s digital world, printed marketing sounds dated. However, this is not true. Despite the rising popularity of digital marketing techniques, catalog printing in NYC lets companies reach their target audience in unexpected and memorable ways. Catalogs help companies to reach their client directly, to introduce their complete product line to potential or existing customers, to engage with clients on a deeper level.
What Should You Know About Catalog Printing?
It has been found that companies that incorporate print and digital techniques in their marketing campaigns earn a 287% higher purchase rate than those who use a single marketing technique. As a result, many companies print and distribute catalogs, in addition to digital marketing, to showcase their company's offerings on a quarterly or annual basis, depending on the frequency of change in their product line.
If you are looking forward to using printing media to promote your products, it can significantly contribute to your business.
Here Are A Few Reasons Why Catalog Printing In NYC Is Essential For Your Business.
Stronger Recall: It is estimated that people see around 6k to 10k advertisements daily & it is difficult for them to recall what they have seen. As a result, it becomes difficult for brands to cut through the noise and grab their audience's attention. Here is where catalogs come in handy. From the visual appeal of images to the feel of the paper on your fingertips, catalogs offer readers an exceptional experience, create a long-lasting impression on your customer’s mind, and give your customers a reason to remember your brand name.
Reach older audiences: While in this digital era, everyone has a smartphone, some people are not tech-savvy, such as the older generation. So, if your target audience is millennials, you can’t get the most out of your marketing goals without catalogs. Older generation people prefer print media instead of other types of outbound marketing. Hence, catalogs can be an effective way to reach older audiences.
Influences purchasing decisions: Last but not least, the benefit of catalogs is that they have a stronger influence on consumers’ purchasing decisions than any other online or TV ad. In fact, 72% of people believe catalogs help generate interest in buying what a company has to offer, and 84% of people purchase an item after seeing it in a catalog. So, high-quality catalog printing can help you improve your business sales and profit.
Bridges gap between physical and digital worlds: Amazing things happen when paper and pixels converge on the same platform. Catalogs give an ideal physical platform where you can integrate dynamic digital technologies, including QR codes, augmented reality, etc. As a result, it can help you grab your audience’s attention and convince them to take action and try your products. It will further help you enhance your customer base and ROI.
Now that you know why catalogs are essential for your business, we are sure you are planning to opt for catalog printing. However, before you go ahead, remember that the first impression your products create on your customers’ mind depends on your catalog. That is why it is crucial to choose the right catalog printing company to represent your brand.
So, What Should You Consider When Planning For High-Quality Catalog Printing?
Paper Quality: The quality of paper used for catalog printing can make or break your photos. So, it is vital to decide which type of paper quality will best display your company products. For instance, if you want your photos in rich-bright colors with heavy ink coverage, paper with a coated glossy finish is a perfect choice. On the other hand, uncoated paper stock will give you high-end catalog printing if you want your photos with softer or muted tones.
Paper Weight: In addition to finishing, you need to decide the weight of the paper. For catalogs with a few pages, you wish to offer a thicker feel when readers turn the page. At times, 100# text weight will work well for you. However, if your catalog has several pages, 60 to 80# text weight can also be a good option.
Size: Catalogs can be of different sizes, ranging from 5.5 x 8.5 inches to 9 x 12 inches. So, before catalog printing, it is important to decide the best size for your catalog. A catalog in 5.5 x 8.5 inches or 6 x 9 inches will be an ideal size if you have a small product line and your products don’t require large images.
However, if your line of products is more or has more details or you want to use large images, opting for a larger size catalog is the better option. Remember that the price of your catalog printing will increase with the size of your catalog. Also, before choosing the size of your catalog, make sure you also consider how you will distribute your catalog.
Coating: There is no doubt that catalogs are an ideal way to put your products in front of your customers physically. However, you must provide your readers with an exceptional experience when they turn the pages of your catalog. So, the best way to make your catalog stand out from your competitors is to opt for additional coating on your catalog pages. You can either choose a glossy, matte, or satin finish to improve the paper quality. In addition to giving your catalog a great look, adding coating will also make them durable and make them look great even after enduring a significant amount of handling.
Printing Method: When it comes to professional catalog printing, you have two options – digital printing and offset printing. While both types of printing methods offer you a great catalog, you need to keep time constraints, paper quality, and color choices in your mind when deciding your printing method. For instance, if you need a small number of catalogs in a shorter time span, digital printing will be the ideal option. On the other hand, if you require a large run and some precise color that can effectively represent your brand, offset printing will be the right choice for you.
The Bottom Line
Catalog printing can help you achieve your business goals. However, to make your catalog stand out, you need to be very careful about choosing the paper, size, coating, and printing method of your catalog. So, now that you know all about catalog printing, what are you waiting for? Get in touch with a reliable catalog printing company like Color Consulting and get started with your catalog printing project. We provide the highest level service that your brand deserves!